Resume
Work
Experience
March 2021 - Present
August 2020 - March 2021
April 2020 - August 2020
May 2011 - April 2020
Marketing Manager
Hall of Frames | Phoenix, AZ
Plans and manages all marketing campaigns for 7 retail stores and an e-commerce shop, under the direction of the Vice-President. Including in-store marketing, direct mailings, every door direct mailings, paid search, email marketing, social media marketing, blog posts, website management and development, and customer service.
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Increased 5 Star Reviews by 583% per month on Google and Yelp with 5 Review Reward Program
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Project managed and launched a new e-commerce shop on WooCommerce. Creating more opportunities for online custom framing sales.
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Project managed the 2021 holiday direct mailer campaign for 30,000 preferred customers. Campaign resulted in a 467% return.
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Recognized at the Annual Holiday Company Meeting with the "Always Growing" Award for successfully taking on new challenges and expanding my role within the company.
Social Media Marketing Manager
Hall of Frames | Phoenix, AZ
Developed social media marketing strategy for retail and e-commerce business. Planned, created, and scheduled paid and organic campaigns for Facebook, Instagram, and Pinterest.
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Increased Instagram following and engagement by 35% in 8 months with brand consistent content, brand partnerships, giveaways, paid ads, and strategic hashtags.
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Improved communication with retail store managers and associates by developing relationships and building better processes.
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Promoted to Marketing Manager after 8 months with the company.
Social Media Marketing Coordinator
Circle World Arts | New York, NY (Remote)
Planned, created, and scheduled content on Facebook and Instagram. Reported directly to the founder and collaborated on social media strategy for growth.
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Boosted Instagram following and engagement by 50% in 2 months with creative content, brand ambassadors, and strategic hashtags.
Actress, Choreographer, and Producer
Actor's Equity Association | New York, NY
Created and performed on Broadway, Off-Broadway, National Tours, and US Regional Theaters in Musicals.
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Made Broadway Debut in Hello, Dolly! with Bette Midler and Bernadette Peters in July 2018
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Directed, produced, and performed in Ode to the Singing Butler. An award winning short dance film, inspired by the painting, The Singing Butler.
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Nominated for Outstanding Choreography for Sister Act the Musical - Berkshire Theater Awards.
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Member of Actor's Equity Association since 2011
Education
September 2007 - May 2011
September 2007 - May 2011
New York University | Tisch
Bachelor of Fine Arts
Graduated with Honors
CAP21 Drama Studio Award
Founder and President of Cabaret Club
New York University | Stern
Minor in Business Studies
Skills
& Expertise
Project Management
People Management
Content Marketing
Email Marketing
Social Media Marketing
SEO and SEM
Customer Service
Google Ads
Google Analytics
Wordpress
WooCommerce
Mailchimp
Monday.com
Adobe Suite
Verbal and Written Communication
Collaboration and Teamwork
Strong Work Ethic
Storytelling